Sample Sales Letters

• It is addressed to a specific person, not to a vague Dear Sir/Madam. This will definitely have more impact.



• Notice how this sample sales letter successfully appeals to a person‘s emotions.



• Headline starts with an intriguing quote.



• Has a call to action by asking Mrs Baker to read the leaflet.



• Uses a P.S. to drive home the point, and repeat the call to action.

This is the dream of a girl called Nima. What makes this dream so special is that Nima is a prostitute, working in a brothel.

Nima was just 16 when she was lured to come to India from the neighboring country of Nepal. She had no money and was forced to become a prostitute.

You live in a 5-feet-by-6-feet room that is just big enough to fit a small bed. In that small space you gather your whole world; you keep your God, your makeup, you deliver your children here, and you service the client while your child plays on the floor. The reality inside these brothels is that you are poor and you have been bought and have become a commodity. And every minute, some part of your human dignity is being eroded.

Today, Nima is the mother of 2 teenage daughters. She has accepted her fate, but wants more for her two daughters. She wants them to get an education, and lead a dignified life.

We are trying to help Nima, and thousands of women like her, achieve this dream of dignity for their children. But we need your help.

Please donate for this cause. We will spend your money to help Nima‘s daughters, and so many others like them, have access to free education.

Please read the enclosed leaflet that provides more information on who we are, what we do, and how you can help.