Business Apology Letter

1. 
   
   Start the letter by giving background information regarding the complaint.



2. Apologise for the mistake and provide a reasonable explanation on why the mistake happened.



3. Provide details on the action that has been taken, or will be taken, to rectify the mistake.



4. If you are offering an extra service, a coupon or discount as a token of regret, mention it here.



5. End the apology letter by suggesting that you are indeed sorry. However, you have tried to rectify the mistake and hope that the customer will continue with you.

Thank you for your letter of 4 January regarding the delayed delivery and poor quality of 200 full size, colored leaflets ordered from Synergy Communications.

Please accept my apologies for the poor quality of the leaflets and the delay in the delivery date. I understand that you must have faced a lot of inconvenience because of the mistake. We were in the process of automating our delivery procedures, and the mistake occurred because of that. However, the process is now complete and I can assure you there will be no more mistakes in the future.

We have already started working on redoing your order, and we will make sure that the improved leaflets reach you before your stipulated deadline of 15 days.

Your business is very important to us, and we have always shared a good business relationship. I would like to apologize once again for the inconvenience caused to you, and would like to reassure you that this mistake will not happen again.